Colour me disappointed

I took a quick trip to Shoppers Drug Mart yesterday and picked up that new L'Oreal 8-hour lipstick, Endless, which claims to be just like the other semi-permanent lipsticks but without the gloss stick because it's got moisturizers added in. When I first started seeing ads for it, I thought wow, this is incredible! The one and only thing about the other kind I don't like is that it's so damn dry. Well this Endless stuff is definitely moist, but that's its only plus. Not even two hours after putting it on, it's completely gone. Not a trace of colour left. Eight hours my ass! I might as well have bought some blistex.